● Destination Major
Cinematic. Clear.
Built for travelers.
Destination Major
For races runners travel for. Dark cinematic hero, layered ridgelines, sunrise palette.
From the team behind BMQR
Race websites built to turn interest into registrations.
StartLine Sites builds fast, SEO-optimized websites for race directors — designed to help runners find your race, trust the details, and click through to register.
Built for search, speed, and signups.
● September 20, 2026 · Oregon
Cascade
Marathon
Marathon
The marathon that runs downhill to the sea.
112Days
14Hrs
22Min
98
Lighthouse ScorePerformance · SEO · A11y
The problem
Three reasons runner interest never becomes registrations.
Most race websites are either an aging WordPress site nobody's touched in years, or a registration platform listing pretending to be a homepage. Either way, interested runners leave before they trust the details and click through to register.
01Top race sites score 95+ on Lighthouse SEO
Google can't see you.
No schema markup. No SEO content. Page-speed scores in the 30s. Runners searching for “fast fall marathon” land on someone else's race — not yours.
“fast fall marathon”
#1Competitor Race
#2Another Competitor
#3Race Calendar Listing
#47Your Race
02
It doesn't sell the race.
No course story. No elevation profile. No qualifying info. The runner who's almost ready gets a form, not a reason.
3 seconds to make the case03
You can't capture the maybes.
The runner who came to look but isn't ready to pay? Gone. No email capture, no retargeting.
~70% don't register that dayThe templates
Five archetypes. Pick the one that fits your race.
Each template is engineered to the same standard — perfect Lighthouse scores, full schema markup, mobile-first conversion. Destination Major and Performance foundations are ready; Community, Trail, and Charity follow.
Cinematic. Clear.
RACE CLOCK
● Performance
Fast. Precise. BQ-ready.
Performance
For fast certified road races. Clock-first structure for BQ, PR, pacing, and course-proof messaging.
Community
Coming next
Trail
Coming next
Charity
Coming next
Private mockup proof
See the gap before you buy.
For outreach, we can prepare a private, race-specific concept that shows how your current homepage could turn more runner interest into a faster, clearer registration path. Example concept only — not a customer testimonial.
Current race site
Generic event details, thin search signals, and a registration link doing all the conversion work.
Humboldt/Cascade-style concept
Course story, elevation cues, registration CTA, SEO structure, and ownership-ready tracking plan in one modern page.
Humboldt MarathonFast forest miles. Clear path to register.
How it works
Four steps. Two weeks. One launch.
We've productized everything. No agency back-and-forth, no estimates that drift.
Pick your template
One discovery call. We recommend the template that fits your race archetype.
15 minFill the intake form
One form captures everything: course, distances, pricing, sponsors, schedule, FAQs.
20–30 minWe build & you review
Staging URL in days. One revision pass included. Founder reviews everything before it ships.
7–14 daysLaunch on your domain
We wire DNS, you keep ownership. Site lives on your URL with SSL, GA4, schema markup.
~24 hrsWhy us
We already serve the race director community.
StartLine Sites is built by the team behind bostonmarathonqualifyingraces.com — the largest BQ race directory online — to help race directors turn runner interest into registrations.
We don't replace your registration platform. Your money flow stays where it is. Our job is to help more interested runners get there.
From the team behind BMQR
What We Measure On Every Site
95+
Lighthouse Performance
100
Lighthouse SEO
100
Accessibility (WCAG AA)
<2s
Largest Contentful Paint
<0.1
Cumulative Layout Shift
14 days
Contract to Live
Who we serve
Built for the races runners actually talk about.
USATF-Certified Road RacesBoston QualifiersTrail & Ultra EventsCommunity 5Ks & 10KsCharity & Fundraising RacesMulti-Distance WeekendsRRCA Member Clubs
Pricing
Start with the two packages race directors actually need.
One-time setup plus a monthly maintenance tier. Standard is recommended for most races that want conversion support after launch.
Starter
Smaller races, lean setup
$1,500setup
+ $99/mo · Foundation- Template + content load
- Registration deep-link
- Schema markup + Search Console
- GA4 + conversion tracking
- One revision pass
- Hosting on your domain
Standard
Recommended for most mid-size races
$2,500setup
+ $249/mo · Growth- Everything in Starter
- Custom course visualization
- Photo gallery
- Monthly content updates
- Monthly conversion reports
- Quarterly SEO audit + fixes
Need more growth support? Custom support is available for larger race weekends that need deeper SEO, content, ads, or strategy after Standard.
Private race website audit
See the top opportunities hiding in your current site.
Send us your race name and current URL. We'll review the page like a runner deciding whether to register and identify the clearest next moves.
What you'll get back
- Top 3 opportunities to improve registrations
- SEO/search visibility gaps
- Mobile and speed blockers
- Registration funnel friction
Private AuditMockup
Your Race · 2026
Top Opportunities3
SEOReview
MobileReview
Mockup FitPossible
Good to know
Questions, answered.
No. We deep-link to your existing registration platform. Your money flow stays exactly where it is.
You do. Always. We host the site on your domain — you register and own it.
You do. We configure Google Analytics 4 and Google Search Console tracking, but the Google accounts, properties, access, and data remain under your ownership.
Bring what you have. We'll work with low-res versions while better assets get sourced.
Hosting, SSL, uptime monitoring, content updates, reporting, and tier-specific services.
Yes — every customer gets their own Google Analytics 4 property and Search Console setup.
Starter goes live in 7 days if intake and assets are ready on day one.
Yes. Any road race — 5K, 10K, half, marathon, and ultra.
Turn runner interest into registrations.
See where runners are getting stuck, what your current site is missing, and how a faster, clearer race website could move them toward registration.